Salad or adult? Meat lovers are willing to swear they will not abandon their Carnivore menu for reasons of health, laziness or affection for their intense taste. But a new study reveals that the cause is completely different.
In recent years there seems to be no corridor talk or Friday dinner that does not include lively debates between vegans, vegetarians and carnivores about the ideology behind daily choices on the personal menu. Vegetarian or vegan lifestyle has become very common among many, but not everyone is in a hurry to abandon the Carnivore menu. There are those who claim that meat tastes better than vegetables or that they consume it because of its health benefits, but a new psychological study points to a surprising reason to prefer a meat menu. Subliminal motivation is responsible for this.
Meat is unconsciously perceived as a status symbol, and those who try to move from lower to higher status will choose lifestyle that also includes a menu based on animal protein. As usual, history is to blame for everything. In earlier periods, when most of the lower classes were engaged in agriculture, meat was considered more expensive than vegetables. The peasants were lucky if they could eat meat several times a year, while aristocrats and royalty ate it regularly. In times of war, meat became even more scarce, and the pursuit and lust for it increased.
Today the situation has changed. In Europe, for example, a person who belongs to a low socio-economic class eats much more meat than a high-income person, although its price is still more expensive than vegetarian alternatives.
In order to understand why low-income people still prefer meat, although the differences between the classes have become somewhat blurred, two researchers from Monash University in Sydney conducted an experiment in which students had to share their culinary preferences according to their economic situation.
“We asked some participants to imagine that they had a $ 35,000 monthly income in their first post-graduate job and think about what they would buy for that amount,” said Dr. Eugene Chan and Dr. Natalia Zlatowska. The second group was asked to think about the items they could not afford with their current income. Afterwards, both groups were asked questions that would determine how they assumed their status in society, and whether they were jealous of those who enjoyed higher incomes.
After the question stage, participants were offered a meal that was also part of the researchers’ observation. The respondents, who belonged to a low socio-economic class and expressed their anxiety about their status and future, were more likely to choose meat burgers than vegetarian options.
“We have found a symbolic connection between eating meat, strength and masculinity,” said Dr. Zlatowska. “Traditionally, it has been perceived as high-quality food, which has been placed at the center of festive events and hence has become a status symbol that permeated our subconscious.
“In earlier times when people who ate meat were stronger and healthier than those who could not afford it, he fixed the status of the classes.” Dr. Chan added that these days vegetarian diets are low in meat Become more common among celebrities There is a chance of a perceptual shift when vegetarianism becomes a new status symbol. He also advised environmentalists, animal rights activists and doctors who want to reduce the consumption of animal food to make people feel that by favoring lettuce over schnitzel they can also upgrade their social status.